[3c292] *Read* ~Online* Signature Experience: Art and Science of Customer Engagement for Fashion&Luxury Companies: Art and Science of Customer Engagement for Fashion&Luxury Companies - Stefania Saviolo !ePub~ Online

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This volume argues that fashion and luxury brands should craft the customer experience with the same attention as they do with products, injecting creativity in all relevant touch-points. In crafting the experience, not only physical and digital touch-points will be considered but also human touch-points. However crafting is not enough if the execution is not well

Title : Signature Experience: Art and Science of Customer Engagement for Fashion&Luxury Companies: Art and Science of Customer Engagement for Fashion&Luxury Companies
Author : Stefania Saviolo
Language : en
Rating :
4.90 out of 5 stars
Type : PDF, ePub, Kindle
Uploaded : Apr 15, 2021
Book code : 3c292

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